🎙️ B2B Video Marketing: Creating Evergreen Content

This video dives into the challenge of creating B2B marketing videos with lasting impact. With a surprising 78% of such content becoming irrelevant in 90 days, the discussion centers on strategies to craft enduring videos. Learn about video formats that remain effective, and discover the asset-based approach to build a valuable, long-term content library.

Breakdown of the episode:

Understanding Video Longevity Challenges

Explore the common issue of B2B marketing videos losing their relevance quickly. Data shows that a staggering 78% become irrelevant within 90 days. Discover factors affecting video longevity and the shift needed to create content with lasting impact.

The Framework for Evaluating Video Types

Learn about the frameworks used to evaluate different types of B2B videos. Understand the importance of historical context, production quality, content depth, and topic universality in determining a video's longevity and lasting impact on audiences.

High Longevity Video Categories

Industry research and educational series are at the top of the longevity scale, offering substantial, long-term value. Discover why these formats score highly across critical factors and how they establish foundational knowledge in any given field.

Impact of Production Quality and Content Depth

Examine the balance between production quality and content depth in ensuring long-term value. Learn why deep, insightful content often outperforms high production value alone and how it can boost return on investment significantly.

Strategic Planning with the 20-40-40 Framework

Explore the practical 20-40-40 framework for video content strategy. Understand how to allocate resources between short-lived tactical videos, moderately enduring content, and long-term strategic video assets for maximum impact and efficiency.