3 Reasons to include subtitles in Your Video Marketing Strategy

Subtitles have come a long way since they were first introduced in the early days of cinema.

Originally, subtitles were used to provide translations for foreign films or to create accessibility for people with different abilities and learning styles. Today, subtitles are increasingly being used as a tool to reach more people, provide a better user experience, and assist SEO, along with continuing to sustain accessibility.

With the rise of social media and the growing popularity of short-form content, more and more people are watching videos with the sound off.

As a result, subtitles have become an essential way to deliver key information and ensure that your content is seen and understood by the widest possible audience.

In this blog post, we'll discuss what subtitles are, how they differ from captions, and most importantly, why you need subtitles in your videos.

What are Subtitles?

Subtitles are the entire audio from a video translated into text.

They are often used to translate languages, and can be very helpful for localizing your content for global users.

Foreign films make use of subtitles to either translate the language so viewers can follow along in their native language or for those where the language spoken is their second language.

The Difference Between Subtitles and Captions

Captions take this one step further by including relevant background noises, music, and anything else that may be helpful to the user. They are created specifically for users who are deaf or hard of hearing.

There are two types of captions: closed captions, which can be turned off, and open captions, which cannot and are embedded directly into the video.

Both subtitles and captions can be very helpful for users who want to watch a video but don't speak the language.

3 Reasons Your Videos Need Subtitles

There are several reasons why you might want to add subtitles to your videos.

1. Subtitled Videos Reach More People

Subtitles can be extremely beneficial for making videos more accessible and inclusive.

For viewers who are deaf or hard of hearing, subtitles provide a way to follow along with the video. According to research conducted by Arch Intern Med, “It is estimated that 1 in 8 (30 million) individuals in the United States have hearing loss.” That is a very large audience you exclude if you do not include subtitles in your videos.

For non-native speakers, subtitles can make it easier to understand the video content. It is estimated that “80% of people who use captions do not have a hearing impairment.” This means that people are actively seeking out transcribed content to engage with.

And sometimes, there are people who just can’t turn on the sound for whatever reason, but you still want them to be able to interact with your content.

By making your videos more accessible, you can reach a wider audience and promote inclusivity.

2. Subtitled Videos Offer a Better User Experience

Some viewers simply prefer to read along as they watch, as it can make the viewing experience more enjoyable and comprehensible.

Most people actually watch videos without sound, In fact, 85% of video views happen with the sound off!

Due to the fact that phones, tablets, and laptops are often used in public places where it would be disruptive to play audio - who wants to be the person on the bus or at the dinner table listening to a video on full blast?!

According to a study by PLY Media, “66% of videos without captions are watched until the end, compared to 91% of videos with captions. Facebook statistics show that adding subtitles may increase view time by 12%.”

In addition, subtitles highlight important words and concepts in your video. The combination of text and video makes it easier for viewers to follow along without needing to listen, making subtitles an essential feature for many. Highlighting specific words in your video, just like you can do with Peech content visualization, helps capture peoples attention and makes it stand out in the video.

Ultimately, subtitles provide viewers a more accessible and user-friendly experience, making them a valuable tool for online content creators.

3. Subtitled Videos are Better for SEO

Subtitles can help improve your video ranking in search engines as it provides the algorithm with more information about the contents of your video.

For example, it makes it easier for algorithms to detect keywords and categorize them properly. As a result, your videos are more likely to be put in front of the right people.

According to Wyzowl, “86% of video marketers say video has increased traffic to their website,” and “94% of video marketers say video has helped increase user understanding of their product or service.”

Subtitles better optimize the content for both the user in their understanding of the contents of the video and the search engine in SERPs.

The higher up you rank, the more likely people will be able to find and engage with what you have to offer online.

How to Add Subtitles to Your Videos

In an increasingly competitive online landscape, subtitles can give your content the boost it needs to stand out from the crowd.

That's why Peech makes video transcribing and editing easy!

Simply upload your video to Peech, and our AI-powered platform will automatically generate a full transcription and add subtitles to your video.

Peech understands the context of the video, takes its audio track, and animates it into text and visual imagery.

This way, you can be sure that your subtitles are accurate and add an extra layer of interest for your viewers.

So if you're looking to give your content a competitive edge, be sure to sign up for our free trial today!

Final Thoughts

As more and more people turn to video for information and entertainment, subtitles will continue to play an important role in making sure that your video content is seen by as many people as possible.

From watching videos on the bus to the dinner table - subtitles provide a way for people to watch in a variety of different circumstances, and they can be more accessible for people with different abilities and learning styles.

If you're looking for an easy and accurate way to do so, using an automatic video editing and transcribing platform Like Peech is the way to go.