When most people hear the words "Generative AI," they think of some sort of doomsday scenario. But the truth is, generative AI isn't looking to take over your job; it's there to make it easier. And its applications are becoming increasingly common in everyday life. Whether you're a marketer, programmer, designer, or business owner, there's likely a way that generative AI can be incorporated into your work.
Here's what you need to know!
What Is Generative AI, and How Does It Work?
According to Base10, "Generative AI refers to machine learning algorithms and models that enable computers to use existing content like text, audio and video files, images, and even code to create completely new content."
Generative models are trained on a large dataset and can then generate new, original content based on that training. It does this by analyzing the input data, finding patterns, and then creating new content that is similar to the input data but also unique in its own way.
Generative AI is everywhere, from the posts you see on social media, to the images you see online and even the ads that are targeted to you. While it may not be anything new, it has certainly come a long way since it first started being used. But with this increased sophistication comes the need to understand its capabilities and limitations as well as some ethical considerations.
The Advantages and Disadvantages of Generative AI
1. Generative AI is Breaking the Barriers to Entry
Generative AI is reducing the learning curve in all sorts of fields. You don't need to be a writer, coder, or video editor to make a masterpiece. All you need is a computer and an internet connection to get started.
It's allowing us to unlock new ways of thinking, doing, and creating while freeing us from the repetitive and labor-intensive tasks that slow us down. This is because it enables businesses and individuals to become more efficient with their resources since they can generate more ideas and outputs in a fraction of the time it would take humans.
In fact, sometimes, these generative models produce work that is the same as, if not better than, a human creator. This is where the fear lies for many. As Yaffa Abadi from F2 Venture Capital writes in her article AI did not generate this title, "the expansion of this technology may take away jobs, but it will also introduce many new weird and wonderful careers."
While AI-generated content has the potential to make some jobs redundant, it will mostly augment the work of humans. Automation isn't about taking away jobs; it's about transforming them. And, as with any transformative technology, we must be ready to embrace it and take advantage of the opportunities it presents. That's why generative AI is breaking down barriers to entry and giving us access to new creative possibilities.
2. Generative AI Is a Tool
In many applications, Generative AI can be considered your personal sidekick, helping you do what you do better, faster, and easier. It's a powerful tool that can bring a new level of creativity and productivity to various tasks while automating mundane ones.
However, despite what some may think, generative AI can't replace human intelligence (at least not right now). You still need to bring your own knowledge, expertise, and experience to the table in order to ask better questions and get better results. Generative AI is just a tool to help you get to that goal faster.
For example, one could easily ask Jasper or ChatGPT to write a blog by providing it with a basic description and get a written post in seconds. With that being said, copying and pasting it verbatim is not recommended, as it often contains errors, needs fine-tuning, and additional input from your side. Instead, read the generated text and use it as inspiration – tweak, refine, and add your own flair to it, and you'll have a post that's all your own with greater speed.
3. Generative AI Gives Us Access to a Larger Database of Human Knowledge
Organizations can now access the collective knowledge of experts since these models are trained on immense quantities of data. Speeding up the rate at which they find creative solutions that have value in the marketplace and offering a competitive edge over their rivals, resulting in improved bottom-line performance.
While AI can assist in creating valuable content, it still requires human oversight to ensure accuracy and quality. If not properly managed or assessed, there is a risk of over-reliance, resulting in sub-par results.
It’s also important to remember that AI is not yet capable of creative thought in the same way a human can, so no amount of data will ever replace that. AI can certainly be useful in the creative process. Combining AI and human expertise can lead to numerous business possibilities.
4. Generative AI is Also Limited By Our Current Understanding of the Universe
AI models become more effective as they learn and are given more data which is growing daily. However, its efficacy is limited by the information it has been trained on.
This means that these models might not provide timely data and may be biased due to the data they've been trained on. So it's essential to pay attention to human bias for machine learning systems to operate successfully. However, by leveraging artificial intelligence technologies, mundane tasks that require significant manual labor can become streamlined - allowing you to make a more substantial impact!
5. Companies and creators are concerned with copyright infringement and other implications
Many are still weary and fearful of this kind of technology's real-life applications and implications. In 2021 a video of Tom Cruise went viral on TikTok. Many users were surprised to learn that the footage was a deepfake from the deeptomcruise TikTok account.
This type of technology is still relatively new, so regulation is still being developed. With the proper precautions, however, AI-powered solutions have the potential to be a great asset and become an integral part of our lives.
While generative AI utilizes existing data, it goes beyond that to create entirely new outputs. This means that it should not repeat verbatim what is already available online. To combat this fear, generative AI platforms need to ensure that the work generated by their platforms is not infringing on any existing material.
Jasper stated, "not only do you not need to worry about plagiarism of existing content on the internet, but you also don't need to be worried about getting the same outputs as other Jasper users. Even if you enter the EXACT same input as another user (highly unlikely), Jasper will almost certainly not return the same output."
Generative AI has the potential to revolutionize work, not only by making some tasks obsolete but also with its power to supplement human creativity and productivity. Nevertheless, it is essential to realize that generative AI can never replace a human's intelligence. Instead, it should be seen as an additional tool for augmenting our capabilities. Additionally, we must contemplate the moral implications of utilizing this technology: from achieving unbiased results to ensuring the safety of sensitive data.
Are you ready to stop struggling with complicated video creation processes and start creating videos at scale?