USE CASE 1
Category Entry Point (CEP) Pages → Own the High-Intent Query
Capture intent at the door -
then walk buyers to action.
USE CASE 3
Video FAQ for SEO → Answer Boxes That Convert
Rank, retain, and route - on one page.
USE CASE 5
“Alternative to X” Hub (Respectful) → Channel Switchers
Reduce fear, win the switch. When the path is visible and respectful, buyers move.
USE CASE 7
Integration Launchpads → Partner-Powered Demand
Stand on your partners’ shoulders - and share pipeline.
USE CASE 9
Lifecycle Email → Video Journeys
Inbox → insight → intent.
USE CASE 11
Category POV Hub
POV creates demand before product pages do.
USE CASE 13
SEO + AI Answer Engine
Turn videos into pages search engines love.
USE CASE 15
Launch
Mini-Site
Make launches findable and actionable.
USE CASE 17
Webinar Series → Evergreen Library
Stop letting webinars die.
USE CASE 19
Partner Co-Marketing Hub
Double reach, half the effort.
USE CASE 2
Problem-First Explainer Series → From Pain to “Aha”
Lead with the problem; you’ll earn the prescription.
USE CASE 4
ROI Calculator + Video Proof → Self-Justifying Funnel
Make “why now” quantifiable - and watch approvals accelerate.
USE CASE 6
Vertical Playbooks → Industry-Ready Journeys
Speak their language; earn their business. Vertical specificity turns curiosity into confident action.
USE CASE 8
Retargeting Story Sequences → From View to Meeting
Tell a story, not a slogan. When retargeting
delivers a narrative, clicks turn into conversations.
USE CASE 10
Free Tool + Video Onboarding → Lead Magnet That Qualifies
Give value first; conversions follow.
USE CASE 12
Product Demo Library
(Evergreen)
Bingers convert
USE CASE 14
Case Study Showcase: Proof at a glance
Turn wins into repeatable revenue
USE CASE 16
Analyst &
Press Hub
Borrow authority, then convert it.
USE CASE 18
ABM
Microsites
One page per account = clarity.
USE CASE 20
Resource-to-Video Upgrades
Turn static PDFs into watchable, conversion-ready pages.
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