Marketing Plays

USE CASE 1

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Category Entry Point (CEP) Pages → Own the High-Intent Query

Capture intent at the door -

then walk buyers to action.

USE CASE 3

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Video FAQ for SEO →
Answer Boxes That Convert

Rank, retain, and route -
on one page.

USE CASE 5

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“Alternative to X” Hub (Respectful)
→ Channel Switchers

Reduce fear, win the switch. When the path
is visible and respectful, buyers move.

USE CASE 7

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Integration Launchpads →
Partner-Powered Demand

Stand on your partners’ shoulders -
and share pipeline.

USE CASE 9

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Lifecycle Email →
Video Journeys

Inbox → insight → intent.

USE CASE 11

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Category
POV Hub

POV creates demand
before product pages do.

USE CASE 13

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SEO + AI
Answer Engine

Turn videos into pages search engines love.

USE CASE 15

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Launch

Mini-Site

Make launches findable and actionable.

USE CASE 17

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Webinar Series →
Evergreen Library

Stop letting webinars die.

USE CASE 19

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Partner Co-Marketing Hub

Double reach, half the effort.

USE CASE 2

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Problem-First Explainer Series → From Pain to “Aha”

Lead with the problem;
you’ll earn the prescription.

USE CASE 4

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ROI Calculator + Video Proof →
Self-Justifying Funnel

Make “why now” quantifiable -
and watch approvals accelerate.

USE CASE 6

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Vertical Playbooks →
Industry-Ready Journeys

Speak their language; earn their business. Vertical specificity turns curiosity into confident action.

USE CASE 8

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Retargeting Story Sequences →
From View to Meeting

Tell a story, not a slogan. When retargeting

delivers a narrative, clicks turn into conversations.

USE CASE 10

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Free Tool + Video Onboarding →
Lead Magnet That Qualifies

Give value first;
conversions follow.

USE CASE 12

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Product Demo Library

(Evergreen)

Bingers convert

USE CASE 14

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Case Study Showcase:
Proof at a glance

Turn wins into repeatable revenue

USE CASE 16

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Analyst &

Press Hub

Borrow authority, then convert it.

USE CASE 18

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ABM

Microsites

One page per account = clarity.

USE CASE 20

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Resource-to-Video Upgrades

Turn static PDFs into watchable,
conversion-ready pages.