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Ready to get Peeched?
Your most expensive content does the least work.
It takes weeks to create a video.
It gets one premiere.
Then it goes quiet.
No second life.
No clear next step.
No real impact.
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Webinars. Interviews. Podcasts. Events.
High effort. High cost. One-time use.
FROM THE PEECH PLAYBOOK
The real problem isn't video creation.
It's video usage.
"Teams invest heavily in video - time, budget, and human effort. But most videos are treated as one-time files instead of long-term assets."
"When a video is published once and forgotten, its value stops there. No compounding impact. No system. No clear path from attention to action."
"Video sitting in your cloud is like cash sitting in a checking account. Safe, but not growing your business."
Video should be an asset, not a one-time moment.
Video should move people forward.
FROM IDEA TO SYSTEM
It takes weeks to create a video.
That job is to move potential customers
from first attention to focused action -
step by step, with intention.
This is where most video strategies fall apart.
Not because the content isn't good,
but because there's no structure guiding what happens next.
The Peech playbook frames this as a Video Funnel -
a way to design your videos to support every stage of the journey.
One Video. Three Jobs.
Each stage moves the viewer closer to action.
TOP OF FUNNEL
Capture attention
Use your strongest video moments to earn the next click, where your audience already spends time.
MIDDLE OF FUNNEL
Build intent on your domain
Pull viewers out of rented channels and into an owned experience
where they can explore, binge, and learn at their own pace.
BOTTOM OF FUNNEL
Turn intent into action
Give every key moment a clear next step, so attention turns into leads, conversations, and revenue.
Video stops being a vanity metric. It becomes a measurable growth engine.
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