How often do you watch video content? Daily? Hourly?
According to Statista, 54% of smartphone viewers spend time watching long-form videos. This proves that while short-form videos are in high demand, long-form video content is still high-value.
Many types of video content can be helpful for your business, but informative videos are at the forefront for generating high ROI content and bringing awareness to your brand. Especially behind-the-scenes videos, as they give your viewership a chance to catch a glimpse of the human side of your business while also reaching new audiences.
Of course, creating video content is timely and requires a lot of resources to plan, design, and distribute, which can be frustrating, especially when you put so much effort and money into something that is used once. if that doesn’t have to be the case?
Once your long-form video content has served its original purpose, what can you do with that content?
Repurpose it, of course!
Repurposing content is essentially making minor adjustments to existing content to reuse it in different ways. Too often, marketers are busy rushing to catch the next trend that they forget the untapped potential of using already existing content. Videos have a lot of value to bring, so repurpose them as often as you can.
According to Hubspot, 53% of consumers would prefer if marketers produced more video content, so finding more ways to use the videos you’ve already invested in can work wonders for your business!
Here is a list of helpful ways to repurpose your videos for your video marketing strategy:
1. Teasers for social media channels
Long-form videos are typically full of valuable information, but you are limited by where you can share them. If you take the highlights from the video, you can share bite-sized versions across social media platforms like Linkedin or Twitter.
This is a super fun way to help you reach a new, larger audience while enticing them to watch the full-length version on your website.
2. Blog posts
Written content is vital for your marketing strategy because people still prefer to use search engines when looking for answers to specific questions.
This takes a bit more work than other options, but some of your audience might still prefer reading content rather than watching it. Now, if you can combine both by adding a video to your blog post, you can get the best of both worlds!
Text is simply more SEO-friendly because you can optimize your blog posts by adding targeted keywords, which gives blog posts an advantage over video when it comes to search engines. Adding keywords in your title and throughout your post will increase your reach and engagement, as well as your ranking.
3. Audio podcasts
According to Semrush, more than 20% of people have bought a product or service after hearing about it on a podcast.
While video content is trending now, many people simply don’t always have the time or option to watch videos. Listening to a podcast is significantly less demanding than watching a video and can be done while doing other things like driving, exercising, or even folding laundry.
By setting up a podcast, you can widen your reach while establishing a loyal audience. All you need is a SoundCloud (or any other podcast platform) account, and you’re good to go!
4. Infographics
Infographics have become increasingly popular recently because they are super easy to understand and display all key information in one place. It’s an excellent method to give your audience another way to absorb content in a format that allows them to save and come back to later.
A great way to use graphics is a carousel on LinkedIn or Instagram. It’s a series of images in a single post that allows your audience to skim through the photos, each slide giving another snippet of information or teaser from your video.
5. Email series
According to Forbes, Email marketing is still one of the most effective tools in every marketing strategy to bring in a significant ROI (return on investment) of $42 for every $1 spent. A great idea for your strategy would be to break up the long-form video content into small, digestible parts that will keep your readers hooked and excited for the following email. Make sure to embed links to your other channels and add a strong CTA (call to action).
6. Testimonials
You probably have a bunch of reviews on your website, so use them to your advantage! You can easily create a video with customer testimonials to use across your marketing channels and social media platforms. Many brands use testimonial videos as ad campaigns to show their audience that their peers have used the product or service, and to establish their authority in the ecosystem.
Don’t forget to make sure you get consent to use the testimonial before creating your ad.
7. Online courses
If your long-form content is informative in nature, you can repurpose it to create an accompanying online training course. This will increase your reach and give you another stream of revenue. This can work regardless of your topic. There is always a way to help others learn, whether it's about your specific product or the industry in general!
Now that you know there are plenty of ways to repurpose video content, never let your hard work go to waste after your video content has served its initial purpose. Constantly brainstorm other ways to distribute your already existing content and grow your video marketing strategy!