Updated: Oct 11, 2022
If you’ve been paying attention to the world of marketing, you’ve probably noticed that video is having a moment. And it’s not just a passing fad - video is here to stay.
Video is one of the most effective ways to engage with your audience and meet them at every step of the buyer's journey, and we know that video reigns supreme, with 86% of businesses using video as a marketing tool.
However, many marketers face the challenge of video marketing with increased demand, content production burnout, and other constraints. Not only is it hard to produce high-quality video content that attracts, nurtures, and converts, but it can also be expensive and time-consuming.
In this blog post, we’ll go over the top 7 video marketing challenges that prevent marketers from achieving success and how you should solve them.
1. Taking the First Step
Video is a business’s secret weapon. It is one of the most compelling ways to reach and engage your customers, but getting started can be a challenge (as with any new skill).
However, it's an important challenge to tackle, as not having video part of your marketing strategy can hinder your success. According to Wyzowl, "16% of non-video marketers don’t use video for marketing as they don’t know where to start with creating video." Fortunately, getting started is not as difficult as it may seem.
By breaking down the process into manageable steps, you can quickly learn how to create high-quality videos that will engage and delight your audience. There are a lot of moving parts when it comes to developing and executing a video content strategy. But, at its core, having a plan is the best way to set yourself up for success.
Here is how you can get started:
Learn what others are doing in your industry
See what's working for them and what you can take away and apply to your own strategy
Then it's time to put your plan into action
Execute and track your progress along the way
And finally, don't be afraid to adjust and tweak your strategy as you go. The most important thing is that you get started and always keep moving forward
2. Lack of Confidence on Camera
The thought of being on camera can bring on a wave of anxiety. You're worried about how you look, how you sound, and whether or not you'll be able to get your point across clearly. We get it!
Video is fast becoming one of the most popular ways to communicate and share your message, and can't be avoided anymore! Video is no longer a 'nice to have' but is expected. So, it's time to embrace this form of communication.
Luckily, there are a few things you can do to build your confidence and make sure that your videos are engaging and informative:
A. Trust Yourself
It's important to remember that you are the expert on your topic. This may seem obvious, but it's easy to forget when you're in front of the camera. You have something important to say and a message to spread to your ideal audience who is looking for your brand and solution, and they want to hear it!
B. Be Human
When we connect with people on a human level, we can better communicate with them, and we can build trust, empathy, and confidence in others. Try to pretend that you are simply having a conversation with someone on the other side of the screen. Instead of focusing on your fears, remind yourself that you are helping someone solve their problems. This will help you connect to your purpose and connect with your customers on a deeper level.
Take some time to prepare what you want to say. Write an outline of some of the key points you want to cover. Remember, no one gets it on the first try, so don't be afraid to do a few takes. It's perfectly normal to need more than one take to get it right. With a little practice, you'll be surprised at how quickly your confidence improves. So go out there and start creating videos that reflect the real you!
3. Lack of Time
According to Biteable, "66% of marketers don't make videos because they think it's too time-consuming." That was certainly the case a few years ago; however, with advancements in technology, there's no excuse for not being able to create and edit high-quality videos in a timely manner anymore.
Using time-saving technologies, like Peech, can help you create videos quickly and easily, without spending a fortune on professionals or editing software. So if you're looking for a way to get more video content out there, don't let lack of time be the reason that stops you.
4. Lack of Money
Video can seem like an easy NO if you don't have the budget to outsource to a video editor every time you create a video, which can be 5 times a week! According to Biteable, "37% of marketers don't make videos because they think it's too expensive." But it doesn't have to break the bank.
While a lack of budget may seem like a difficult hurdle to overcome when it comes to video production, there are a few ways to work around this.
A. Do It Yourself (DIY)
DIY your videos. This option requires more time and effort, but it can be a great way to cut costs and keep this process in-house.
B. Invest in a Platform
Or you could invest in platforms that automate the editing process for you, like Peech. This option helps you simplify the video editing process by taking out the manual work by automatically customizing, transcribing, and creating engaging video content.
5. Lack of Energy
You're not alone if you've ever felt overwhelmed by the process of creating videos for your business. According to Biteable, "41% of marketers don't make videos because they think it's too complicated."
Between recording, editing, and post-production, it can be a time-consuming and complicated undertaking. And if you don't have any experience in video editing, the learning curve can be incredibly steep.
Fortunately, there are some things you can do to make the process simpler and more efficient.
First, invest in some quality recording equipment. This will ensure that your videos look professional from the start. This doesn’t mean you need to get a professional-grade camera; even a more advanced webcam will do.
Second, find a video editing software that is easy to use and has all the features you need. There are plenty of great options out there, so take some time to research which one will work best for you.
Finally, make sure to set aside enough time to actually complete the video editing process. Trying to do everything in one sitting can be tempting, but this will usually result in rushed, sloppy work. If you break the process into manageable chunks, you'll be able to produce higher-quality videos in less time with less energy.
Consistent effort leads to consistent results - easier said than done, right? There are two challenges when it comes to consistency in video creation:
Consistency in human action. People are creatures of habit, so if something is not a habit - it's unlikely it will be executed consistently.
Brand consistency. This refers to the quality, style, and messaging marketers use to attract new leads while keeping their existing customer base engaged.
Let's break this down.
A. Consistent Habits
The force of habit is powerful; when we do something regularly, it becomes easier and more natural over time. Consistency allows us to develop self-discipline, which is an essential quality for anyone who wants to achieve the things they set out to achieve.
B. Brand Consistency
Any good marketing strategy will involve a consistent message that is communicated across all channels. This is especially important when it comes to video creation. Of course, consistency does not mean that every video must be identical. Rather, it should be seen as a guideline that helps marketers to hone their skills and create videos that are more likely to resonate with their audience.
Furthermore, a consistent video strategy will help keep the brand top of mind, which is essential for long-term success. When done correctly, consistency can be a powerful tool for driving brand awareness and customer loyalty.
7. Content Production Burnout
It's no secret that video is one of the most effective marketing tools available. Thanks to its ability to engage audiences and convey information in a concise and visually appealing way, video can be used at any stage in the buyer's journey. However, as demand for video content continues to increase, many marketers struggle to maintain ambitious publishing schedules. This can often lead to content burnout, as well as a decline in quality. So it's helpful to take a few steps to prevent this from happening.
First, try repurposing existing content. For example, if you have a blog post that's performing well, consider turning it into a video or podcast. And vice versa, repurpose blog posts into videos. You can also break up longer videos into shorter segments that can be used across multiple platforms.
B. Plan in Advance
Many marketers struggle to develop fresh and exciting ideas for their videos; this results in an inconsistent creation process and, in turn, content published. Set up a strategy for success:
Identify how many pieces of video content you want to publish per week/month (keep in mind what your team has the physical capacity to take on)
Select the topics you want to be known for and break them down into subtopics
Under each subtopic, add the information that your target audience is asking and what they need to be able to take the next step
Categorize them by importance
Add them to your video content creation schedule
C. Be Kind to Yourself
Experiencing burnout is far from unusual. And while it can be a challenging experience, it's important to remember that burnout is not a sign of weakness or failure. Rather, it's a natural response to extended periods of stress. While we can't always control the events around us, we can take steps to help prevent them. It's important to create a plan that is flexible and allows for breaks when needed. By being proactive and taking the necessary precautions, you can help prevent burnout before it happens.
Video marketing is taking over the world, and video creation and editing tools are making it easier than ever for businesses to create their own videos. Now that you know how to tackle these video marketing challenges, you are better equipped to plan and implement an effective and affordable strategy that converts.
Are you ready to stop struggling with complicated video creation processes and start creating videos that truly help your marketing efforts? Try Peech today and see how easy it is to get started. Sign up for a free trial!