Updated: Aug 24
It’s been well-documented that video marketing has surged in recent years. 79% of marketers who aren’t already using video marketing as part of their strategy plan to, but, what makes video marketing stand out from the other forms of content?
Video content allows viewers to understand the message without the barriers present in other forms of content. Since they are straightforward, there is a significantly lower chance of someone misinterpreting the information in a video than in other types of content.
The value isn’t only with the viewers. You can also repurpose video content in many ways, allowing marketers to disperse the same content in different avenues while saving money on their marketing budgets.
Let’s jump right into the tips and tricks of increasing your conversions from video content!
Build a strong SEO strategy
Because ROI wasn’t always so easy to measure for video marketing in the past, there are still marketers who don’t develop an SEO strategy for video content. This is no longer the case, and skipping this step is a HUGE mistake. It is vital that you identify relevant keywords and include them in the title and description of the video to help search engines find your video content. Youtube is the second largest search platform after Google, so implement a strong SEO strategy if you want to thrive.
Establish brand awareness with user-generated content
User-generated content is becoming increasingly popular lately, but why is that?
Customers love hearing about people “like them,” so using content that is catered toward your audience's point-of-view, like testimonials and customer success stories, allows them to feel included in your product or service.
So, educate your target audience about your brand while letting them feel represented. If you establish a stronger relationship between your viewers and your brand by displaying your product as part of the solution to their problem, you will see a rise in conversion.
88% of people say that they were convinced to purchase a product or service by watching a video, but how do you ensure your audience watches your whole video?
Through a hook!
We are in a generation where people are easily distracted, with attention spans getting shorter and shorter by the year. You can combat this issue by hooking your viewers in the first few seconds of your video.
How? By immediately stating a relevant fact, asking a question, or even saying they will receive something at the end of the video if they keep watching. The hook should be short and intriguing enough to entice your audience to stay with you!
The hook is always done straight away, within the first few seconds of your video, and then you can move on to the teaser.
Tease your target audience
Now that you've hooked your audience, tease them! You are at a critical moment with your viewers watching, so now you need to keep them invested until the end.
Teasers are short videos that provide enough information to grab viewers' attention and leave them wanting more! Once your ad intrigues your audience, you can give away the longer-form content as a bonus.
The teaser should build suspense and intrigue without giving away too much. A good example of this would be if you are creating a product and you post a short clip of the process, but cut it off before you show the finished product with a message to click on a link to see the result.
Teasers are great for social media platforms like Facebook and Instagram.
One of the best conversion methods to passively drive long-term ROI is through how-to videos or other free magnets. When you give away knowledge for free, you build brand loyalty with your viewers, who might turn around and share your videos across their networks.
This will improve ROI with your existing viewers and help you gain prospective customers since their networks likely include relevant people from your target audience. I’ll give you an example. Let’s say you’re an author and your existing audience is readers. If your existing audience shares your content with their networks, they are likely to be additional readers, who are now part of your target audience.
More shares, farther reach. Does that make sense?
96% of people have watched an explainer video to learn more about a product or service before paying.
Consumers aren’t there to buy your product or service. They want to buy your outcome. Explainer videos are a great way to show them how you uniquely provide the solution with your product or service, and helping them feel ready to start using it right away.
All forms of content marketing should include a call-to-action, and video marketing is no exception.
If you want to persuade your viewers to convert immediately, you must include an element that convinces them to. Some CTA terms can be ”sign up now” or “want a discount?” These are active words that rapidly encourage viewers to convert and can give you crucial data to analyze the best practices to increase ROI.
If you feel overwhelmed with video marketing, you’re not alone. The video marketing industry changes rapidly, and it can be challenging to keep up with the evolving trends. Don’t worry – Peech can help you navigate through the video marketing waters.